In recent days, Google with noise presents new innovations and does not always receive praise for them. But the corporation from Mountain View has made serious mistakes before.
Google’s biggest mistakes
Google has nothing to worry about, because it has already made worse mistakes and somehow survived. The five biggest ones were listed by Complex. This is a rather subjective list, so you may not agree with it.
Groupon’s failure in 2010
Groupon was not long ago a small company that was rapidly moving forward. Google kind of noticed this, but ultimately didn’t buy Groupon. In December 2010, when Groupon was valued at $6 billion, acquisition talks eventually stalled. Today, the world’s largest group buying platform is off to conquer the stock market and is already valued at $13 billion.
The founding of Google Buzz in 2010
Google Buzz was a strange creation that most users of Google services never understood. And this is despite the fact that it was shoved in by force. After all, Buzz was integrated with Gmail. A great community wasn’t built; on the contrary, things went sour very quickly. Buzz had problems with privacy control, and Google was even dragged to court because of it. The service was quietly shut down last month. And nobody seemed to be crying about it.
Investing in AOL in 2005
Investing in AOL is a crazy idea. In 2005, it was undoubtedly less crazy than it is today; nevertheless, Google failed gigantically in this area. At the time, it paid $1 billion for a 5 percent stake in AOL. In 2009, it sold those shares for 283 million. Commentary is probably unnecessary.
Non-acquisition of Sun Microsystems in 2009
At least several large corporations, including IBM and Google, were interested in acquiring Sun Microsystems, one of the few providers of complete systems combining hardware and software offerings. Eventually, in 2009, the company was bought by Oracle. As a result, the company obtained the rights to Java, which Google would undoubtedly need. Today Mountain View has to explain itself in courts because of the use of this language in Android – and clearly loses this dispute. And it only needed to spend a measly $7.4 billion on Sun Microsystems.
Founding Google Wave in 2009
Want to hear more about Google’s failed attempts at community building? Here you go. In 2009, they launched not only Buzz, but another weird, incomprehensible community: Google Wave. The tool, which was supposed to be revolutionary, turned out to be one big mistake.
Google stopped developing it after a year and started looking for opportunities elsewhere. As a result, they first decided to copy Facebook’s Like button, and eventually created a service very similar to Facebook.
Today Google+ has 40 million registered users and is still growing. It seems to be growing at a great pace, better than Twitter or Facebook after a few months of existence, but it is still a service mainly for geeks and there is no sign that this is about to change. Will Google+ be a big hit or will it end up on the list of failures? The answer to that question is yet to come. Undoubtedly, Google is doing a lot to push users to use the service. But wasn’t it similar with Buzz?