CES 2020: A new way forward for artificial intelligence

At CES 2020, LG Electronics President and CEO Dr. I.P. Park presented a plan for the future of artificial intelligence development in a speech titled “Level of AI Experience: the Future of AI and the Human Experience.” The conceptual framework for AI development is in line with LG ThinQ technology.

CES 2020: A new way forward for artificial intelligence

The main goal is a coherent system including products and services that can make people everywhere feel at home. Speaking at the Mandalay Bay Convention Center in Las Vegas, Dr. Park explained that amidst the wave of ideas and concepts related to AI, it is important to share structured plans for AI development across the industry so that we can make a significant impact on the lives of the customers we serve.

Dr. Park was joined on stage by Jean-François Gagné, co-founder and CEO of Element AI, a Montreal-based company that specializes in the successful implementation of AI. Together, they discussed how the framework was developed when planning future technologies and explained what the four levels of AI (AIX) experience look like – Efficiency, Personalization, Reasoning, and Exploration.

Efficiency AI

Efficiency, the first level, is where individual devices and system functions can be automated with simple commands. This is currently possible with most voice recognition and AI products on the market today. At this level, AI automatically adjusts functionality with respect to predetermined parameters, thus maximizing the effectiveness of user interaction. An example of first-level AI is the LG ThinQ air conditioner, which is equipped with an intelligent sensor that detects the presence of people in a room and adjusts the temperature and airflow accordingly, Dr. Park explained.

Personalization AI

The next level, Personalization, focuses on learning patterns to optimize and personalize device functions, Gagné said. Devices and services powered by AI at this level can collect data from interactions with the environment and users, recognize patterns and use them to improve their ability to perform tasks efficiently and simplify user interactions. Dr. Park described how LG’s next-generation R9 vacuum cleaner will be able to learn from mistakes (such as getting stuck in gaps and corners) by remembering the pattern of the room.

CES 2020: A new way forward for artificial intelligence

AI reasoning

Reasoning, the third level, predicts that artificial intelligence will use learning about the causes of given phenomena through the collective intelligence of a system consisting of various devices and services. By seeing the cause of certain patterns and behaviors, AI at this level can better predict and solve user problems faster. This is where we can leverage the diversity of our product portfolio, as we will need multiple smart devices that interact with the user and gather information to understand the “why” and determine the cause,” Dr. Park noted.

AI exploration

Although it’s still far in the future, level four, Exploration, is the ultimate goal of AI according to LG, Dr. Park said. Using a concept called Experimental Learning, which is based on the scientific method, AI-based systems will be able to develop new capabilities by formulating and testing hypotheses to discover new conclusions, thus enabling them to learn and improve. Thus adding more value to users’ lives.

“As pioneers in the field of Artificial Intelligence, we have a responsibility to consider the importance of the human experience while pushing the boundaries of AI research and development. Together with LG Electronics, we hope this work will contribute to defining standards and principles that will help AI practitioners consider human-centered approaches when building the future.” – Jean-François Gagné, co-founder and CEO of Element AI with

The announcement of the AIX levels was welcomed by experts in the field, across industries, as well as in academia. “It is our responsibility to guide developments in AIX toward a future where technology is used in ways that benefit both individuals and society as a whole,” said Yoshua Bengio, a Turing Award winner and founder and scientific director of Mila, a collaborative research institute between the Polytechnic University of Montreal and HEC Montréal and McGill University.

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