Daimler has made a decision – no more Maybach!

If we were asked to name the car brands which offer the greatest luxury we would certainly name Rolls-Royce, Bentley, Bugatti and Maybach in one breath. Unfortunately, the last of the mentioned manufacturers may soon disappear from this group, and not even a shadow of hope is left by the announcements of Maybach’s owner, Daimler AG.

Daimler has made a decision - no more Maybach!

If we were asked to name the car brands that offer the most luxury we would certainly list Rolls-Royce, Bentley, Bugatti and Maybach in one breath. Unfortunately, the last of the mentioned manufacturers may soon disappear from this group, and not even a shadow of hope is left by the announcements of Maybach’s owner, Daimler AG.

Maybach is a brand that Daimler resurrected after more than 60 years of absence in the automotive world. The Germans, recognizing the growing interest of customers in ultra luxury cars, decided to create new limousines based on Mercedes S-Class components. In this way two variants of Maybach limousines were created, named 57 and 62, which entered series production in 2002.

From the beginning, these cars became one of the most expensive series cars in the world, which in exchange for an astronomical amount of money offered the driver and passengers virtually everything that should be found in this type of vehicle. Unfortunately, the growing competition from Rolls-Royce or Bentley, the rather outdated design, as well as the appearance reminiscent of the Mercedes S-Class, meant that sales of Maybachs were lower and lower every year. The board’s patience ended when the sales reports for 2010 were published, according to which only 200 customers decided to buy Maybach, which in comparison to the competitors (Rolls-Royce – 2700 units, Bentley – 5100 units) certainly cannot be considered a success.

Therefore, the management of the German concern decided that the Maybach brand will exist until 2013, that is until the time when the new Mercedes S-Class is planned to appear. Thus, the idea of cooperation with Aston Martin on a new generation Maybach was dismissed, and not wanting to invest in an uncertain brand, it was decided that the flagship model in the Daimler AG concern will be taken over by a version of the new S Class called S600 Pullman. Annual sales of the largest of the Mercedes, both in regular versions and the extended Pullman are expected to reach 80,000 units.

Throughout the period since the brand was re-established in 2002, Maybach has produced two limousines, the 57 and 62, and their special versions Landaulet, Zeppelin, and Guard, as well as the sporty Exelero model built in only one copy. Limousines were also used as the basis for customized cars, such as the one shown at this year’s Geneva trade fair prepared by the Xenatec company.

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