Ford plans to switch completely to electric vehicles by 2030

Or at least in Europe, and it will put up a huge amount of money to do so, including $1 billion to transform its German manufacturing center.

Ford has decided to take an aggressive approach to its electrification process in Europe, having just announced that all of its passenger cars will be all-electric or hybrid by 2026. What’s more, all consumer cars will be fully electric by 2030, making this one of the more ambitious electric car roadmaps we’ve seen from any European automaker to date. And when it comes to the commercial segment, the company reigns that two-thirds of its entire portfolio will be either plug-in hybrids or full electrics by 2030.

As part of this process, Ford is investing $1 billion in a factory in Cologne, Germany, which will allow it to shift to producing all-electric cars within the next two years. It’s all part of Ford’s recently announced global investment in electric and autonomous cars, which it plans to spend $29 billion on by 2025. – We are charging into an all-electric future in Europe. We will offer an incredible range of electric cars, supported by consumer-focused digital services and experiences, allowing our customers to embark with us on a journey to an all-electric future, starting now with the all-electric Mustang Mach-E, comments Ford of Europe chief executive Stuart Rowley.

Ford’s commitment gives the company some 5 years to develop solutions to meet these ambitious goals, which are well ahead of its competitors’ announcements – Volkswagen has promised 1.5 million electric cars by 2025, and Mercedes-Benz has announced plans to create literally 6 electric models over the next few years. This is significant because Ford is falling behind virtually all of its rivals when it comes to commercial sales, although it ranks 9th in terms of passenger sales in Europe, just behind Toyota.

Keep in mind, however, that this Ford transformation comes somewhat at the expense of cuts in other sectors, as the company has had to cut more than 10,000 jobs to return to profitability in Europe – perhaps the situation would have been different had it not been for the coronavirus pandemic. Either way, Ford is calling its investment in the Cologne plant the largest in a generation and promises to share information about new models in the coming months. The question is what markets like Germany, where nearly 40% of customers say they won’t buy an electric under any circumstances, will think about it.

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