If you like video games and by the way you are just at the crossroads of your career, we have a great suggestion for you. You should really consider changing your profession to a professional streamer, because they earn… millions of dollars.
Well, if you can earn up to $50,000 per hour for a job that isn’t too demanding and is fun, it’s a shame not to give it a try, right? In all seriousness, the latest report on the earnings of people involved in the streaming of video games has just appeared online. It shows that developers do not spare funds for this form of promotion of their games, solidly crediting the accounts of players who cooperate with them.
According to the Wall Street Journal, publishers realized the power of streaming some time ago, so streamers who attract at least 15,000 viewers to their content can expect to earn between $25,000 and $35,000 per hour, reveals Reed Duchscher, president of Night Media Inc. But that’s not all, as some of the industry’s influencers, such as Ninja and DrLupo, can expect to earn significantly more, even $50,000 per hour.
As it was revealed in March, the aforementioned Ninja, i.e. Tyler Blevins, received from EA a round million dollars for promoting Apex Legends on the game’s debut day – the streamer, in turn, earned $10 million last year, informing, by the way, that in a good month he earns an average of $500 thousand. Overkill? For most people it probably is, but it seems that such an investment in streamers must pay off for the developers, which is well shown by the example of the aforementioned Apex Legends, which through such a promotional campaign managed to build a base of 50 million users in a month from the premiere.
How is it possible? It turns out that players increasingly trust the opinion of streamers more than traditional reviews in the media, which are often suspected of being properly paid. According to DrLupo, one of the streamers chosen to promote Apex Legends for pay: -They see us as more trustworthy than a name under a review. They see our faces. It’s a live interaction. And everything indicates that in the near future nothing will change in this regard and this form of game promotion will become a permanent feature of our lives, as similar plans have already been emphasized by Ubisoft with Tom Clancy’s Ghost Recon Breakpoint or Take-Two Interactive with Borderlands 3.