The Razr – Motorola’s most famous phone

The Razr family was Motorola’s most successful line of phones and earned the title of best-selling flip phone in history. The American company has never before or since had a device in its lineup that was even close to as popular.

The Razr series was part of a line of phones called 4LTR, which was developed in 2003 and released in the third quarter of 2004. The flagship model of the new family was the Razr V3 – a phone equipped with Bluetooth and mini USB connectivity, WAP 2.0 support, and a 640 x 480 pixel camera, among other features. It seems to be nothing special, but the extremely original design and slim silhouette of this cell phone made it instantly popular.

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Initially the phone was sold as an exclusive device (at an appropriately exclusive price), but as soon as Motorola decided to lower the price, a real hysteria broke out around Razr V3. Within a year – until July 2006 – over 50 million units were sold, and encouraged by the success of the manufacturer began to multiply the various variants of the top cell phone. In this way were born, among others, models Razr V3i, V3x, V3xx, which sold more than 130 million copies. Motorola Razr thus became the best-selling clamshell phone in history.

The Razr2 line was introduced in 2007 and was represented by the V8, V9 and V9m models – equally visually appealing and more functional, but also far less popular and selling half as well. The styling of the “razor” simply got boring, and the competition made its presence known. In 2007, Apple also unveiled the iPhone, ushering the mobile world into the smartphone era. With time, everyone started to make smart phones – old giants like Nokia collapsed, and their place was taken by new ones like Samsung.

Motorola clearly could not find itself in the new reality and gradually lost market share. It is true that in October 2011 Motorola once again revived the Razr brand – this time in the form of an Android smartphone – but it did not generate much enthusiasm among customers.

In 2012 Motorola’s mobile division was eventually absorbed by Google, and the company also announced that it was ending its operations in Europe, Asia and Africa. What’s next for Motorola? Unfortunately, and the chances of the erstwhile giant repeating the success of the Razr V3 model – minimal.

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