Video, audio, and image – Samsung at IFA 2008

Samsung showed a class of competitor at IFA, presenting products from virtually all possible segments of consumer electronics.

Samsung once again showed in Berlin that it is ready to fight on every possible front. Visitors saw prototype HDTVs, new models of well-known LCD TV series, new media players, video cameras and digital cameras. Some of the products shown are already available on the market, but it is worth to discuss them again on the occasion of IFA.


Samsung Series 7, 8 and 9

One of the main attractions of the Samsung stand was the launch of new products of the Flat Panel TV segment. The 7, 8 and 9 Series Full HD LCD TVs and the 7 Series PDPs were unveiled at the gate that opens the entrance to the booth.

The common feature of all the presented models is high resolution Full HD 100 Hz and Crystal Design concept. The products have been created in accordance with the idea of “TV 2.0” developed by Samsung. It is a multimedia device that is the center of home entertainment and a window on the world.

Armani / Samsung

At the Samsung stand there was also cooperation of the Koreans with the fashion house of Giorgio Armani in the form of Armani / Samsung TV.

Armani’s design combines minimalist and simple design with elegance. The Armani/Samsung L950 model was available at the fair in 46″ or 55″ versions. The Armani/Samsung TV actually looks like an exclusive piece of furniture. Its manufacturing is extremely complicated and time-consuming.It comes with two touchscreen remotes.

Samsung LE40A557

This model has been available on the market for some time, but Samsung heavily promoted it in Berlin, mainly due to the EISA “Best Value LCD TV” award. We have to admit that for about PLN 3,000 we get a really interesting TV. It is supported by Full-HD mode, 24p Real Movie Mode and Clear Panel technology.

Aside from TV market novelties, Samsung at its stand showed a number of innovative technologies such as OLED monitors, Ultra High Definition TV, and TV with 200Hz refresh rate.

Samsung NV100HD

Samsung NV9

The Samsung NV9 is an ultra-compact 10.2 megapixel digital camera that has a large 2.7 inch screen, 5x optical zoom and dual image stabilization. The NV9 is not only a digital camera, but also a multimedia device that allows you to watch movies, listen to music from MP3 files or view texts in TXT format.

Samsung S1070

This is a compact camera with a 10.2-megapixel sensor, 3x optical zoom, and a 2.7-inch smart LCD display. This camera has features such as dual image stabilization – optical (OIS) and digital (DIS). The S1070 is also equipped with Samsung’s “face recognition” technology, which detects the face of the person being photographed and adjusts the focus, brightness and exposure accordingly.

Samsung L310W

Something for more demanding photography enthusiasts. It has all the features that we can find in expensive compact cameras from the so-called top shelf: 13.6 megapixel resolution, dual image stabilization, 2.7-inch LCD display and 28mm wide-angle lens with 3.6x optical zoom.

Samsung L201

This model, on the other hand, is an ultra-compact digital camera that features a 10.2-megapixel CCD sensor, 3x optical zoom, and a 2.7-inch smart LCD display that will automatically adjust the backlight depending on the current sunlight. A camera aimed at beginners.


Samsung HMX20C

Samsung MX20

A rugged, fast and convenient camera

The second camera presented in Berlin is supposed to be rugged, fast and convenient. It uses H.264 compression technology and of course it can be connected to the Internet and multimedia devices.


Probably the most interesting Samsung’s novelty from the portable players segment. This model boasts a feature to customize the user interface to the mood of the music being played, plus it is the first Samsung player to feature Audio Upscale technology to improve the quality of music files.

Samsung’s newest player offers several practical applications: it can be a digital voice recorder or a portable memory drive. The possibility of individual adjustment of the buttons’ functions and creation of lists of songs depending on the mood is to make it an offer for people looking for original solutions.

This player is already available on our market. It is distinguished by non-original design and Digital Natural Sound enhancement technology.

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