It was considered to be the “TV killer”, but now no one buys 3D gadgets. The large companies invested a lot of money in the development of new models, advertising, but after 7 years, they gave up producing this series of home appliances completely. Let’s understand what caused the rise in popularity and then led to a sharp drop in consumer interest in the three-dimensional technology.
3D TVs: rise and fall in popularity
Fashion for three-dimensional format set in 2009 sci-fi movie “Avatar” by director James Cameron. After watching the film, people rushed en masse to buy 3D TVs in 2010. The first shipments flew off the shelves with fantastic speed. Large companies such as Philips, LG, Samsung and Sony were quick to react. To meet the demand for a popular product, they invested in development, releasing new models. They did not skimp on product advertising.
Small manufacturers, who were unable to quickly restructure production, were already calculating losses, monitoring the sales market, estimating how long they would stay afloat. In 2012, demand for televisions supporting 3D technology began to fall rapidly and eventually completely collapsed. There was no point in releasing the devices which were not in demand.
The 3 main factors which influenced the decrease in consumer interest in three-dimensional TV models:
- High cost. The price of 3D devices turned out to be one-third higher than conventional household appliances. At first, consumers bought a three-dimensional TV receiver under the influence of an impression from watching Avatar, but they quickly got a grip and decided, “Why pay more?”
- Special glasses. Optical devices cause discomfort, eyes quickly get tired, nausea and dizziness are observed. Glasses do not allow you to relax, to lie down in front of the television more comfortably. In some cases, when buying a device, consumers had to pay a pretty penny (up to ¼ of the price of the TV set) for the glasses as well, because not all models included them in the set. Soon the manufacturers announced that they were launching 3D devices, which can be watched without glasses, but no one paid attention to the statement.
- The small amount of content. The user could not fully enjoy the excitement of watching TV shows, as no more than 30 animated and feature films in 3D were released per year. The buyer was in no hurry to pay for an option that could not be used to its full potential.
Another disadvantage – the television could not create the effect that the viewer got from watching films on the huge cinema screen.
Are 3D TVs produced today?
Since 2012, the percentage of sales of home appliances that support the three-dimensional effect has been decreasing. For example, in 2017, sales of 3D TVs in Russia dropped to 1%. This was the beginning of the end.
In the same year, 2017, major corporations announced that they would stop producing such devices. Today, it is quite realistic to buy a 3D TV. In the warehouses of finished products, those who want to find the right model, also the device can be purchased by hand.
Prospects of the technology
When TVs with 4K resolution became available, the disadvantages of three-dimensional samples became especially evident. Almost all the characteristics of the new generation TVs are better. Having experienced them in action, consumers do not want to return to devices that broadcast content in three-dimensional format.
Most users who bought 3D have tried the equipment no more than 1-2 times. Due to the limited amount of content, it is unlikely that anyone will soon decide to return to watching movies on devices that support this feature. Therefore, it is unreasonable to expect a resurgence of interest in such televisions.
13.11.2020 7:00 1097
IT Technicolor News Portal
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